Design a line of functionally and visually harmonious products that are innovative and help Hamilton Beach reach new customers, improve the value proposition and/or expand market share.

Problem :
There is a lot of “crap” on the houseware market. The professional grade productsAssembly of modern furniture can be difficult to assemble . If you have to move these products a couple times they tend to fall apart at the seams.

Opportunity:
Create a product that can become an iconic brand, synonymous with culinary creations at home. Make an object that shows implied quality through high end materials. Simplify current styles of appliances to make cooking a pleasant experience.